9 Grocery Store Brands Chefs Secretly Respect

You’d be surprised to learn how many professional chefs use common grocery store ingredients instead of expensive or specialty ingredients, as many people assume. In addition to being reasonably priced, some store brands are actually of excellent quality and are sometimes even chosen in professional kitchens. When it comes to frozen shortcuts or pantry essentials, chefs are aware of which brands are more expensive than others. These nine supermarket brands are highly regarded by chefs.
1. Kirkland Signature (Costco)

Costco’s private label, Kirkland Signature, has gained chef respect for providing high-quality goods at competitive prices. Products like Parmigiano Reggiano, wild-caught salmon, and extra-virgin olive oil have received accolades for their consistency and quality. Many Kirkland products compete with or surpass more costly brands in blind taste tests. Because the standards are surprisingly high for a store brand, chefs frequently purchase ingredients like meat, nuts, and spices in bulk here.
2. Trader Joe’s

Both chefs and foodies have developed a cult following for Trader Joe’s. Despite the brand’s eccentricity, many of its private-label products, such as dark chocolate, precooked lentils, and frozen garlic cubes, are actually of excellent quality. Chefs value its reasonably priced, internationally inspired options, particularly for difficult-to-find ingredients like chili crisp or miso paste. It’s well-liked for storing inventive sauces, snacks, and frozen shortcuts that reduce preparation time without sacrificing taste.
3. 365 by Whole Foods Market

Many chefs rely on Whole Foods’ affordable 365 brand for basic ingredients like pasta, canned beans, and organic broths. 365 prioritizes consistent taste, ethical sourcing, and clean ingredient lists over some store brands. It is especially well-regarded for plant-based products and organic pantry essentials. 365 is frequently used by chefs who value sustainability and quality without going over budget for small catering jobs or bulk purchases for their home kitchens.
4. Wegmans Brand

Wegmans’ store brand plays a significant role in its reputation as one of the top grocery chains in the United States. Wegmans brand products are created with a focus on taste and freshness, from its homemade pasta sauces to deli meats and dairy. Its cheeses, seafood, and frozen prepared meals are recommended by numerous chefs. Professionals in the culinary industry quietly respect the brand because of its dedication to using only the best ingredients and sourcing them responsibly.
5. ALDI’s Simply Nature and Specially Selected

Chefs who appreciate quality on a limited budget have expressed their admiration for ALDI’s private labels, especially Simply Nature and Specially Selected. Specially Selected provides gourmet-style selections such as European cookies, pasta, and specialty cheeses, while Simply Nature concentrates on organic and non-GMO products. Many of the products taste just as good as those from high-end brands, despite their low cost. Chefs frequently purchase snacks, nuts, and baking supplies here, complimenting the store’s straightforward, high-quality strategy.
6. Publix Brand

Chefs respect the Southern U.S. grocery chain Publix for its flavor and dependability. It is especially well-known for its dairy products, frozen seafood, and baked goods. Publix’s homemade sauces, fresh pasta, and even their deli sandwiches are praised by many chefs as being surprisingly good. The brand is a favorite for weeknight cooking and casual meals because of its expertly prepared, chef-approved products and constant wins for customer satisfaction.
7. President’s Choice (Canada)

Chefs in Canada are aware that President’s Choice, which is sold at Loblaws and other chains, is not your typical store brand. PC products, which are renowned for their daring innovation and upscale appearance, frequently surpass more costly rivals. Chefs value the brand’s seasoned meats, sauces, and restaurant-style frozen meals. The brand strikes a balance between innovation and reliable execution, making it a secret weapon for both professional and home cooks. Examples of its products include truffle-flavored condiments and butter chicken kits.
8. Great Value (Walmart)

Some may be surprised to learn that chefs are beginning to appreciate Walmart’s Great Value line for some necessities. The consistency of baking ingredients like flour, sugar, and spices is commended. Dairy products, frozen veggies, and even pantry sauces from Great Value provide good value for the money. Even though not every product is gourmet, chefs who are working on big events or with limited funds frequently select Great Value in order to stretch their budgets without significantly sacrificing quality.
9. Signature Select (Safeway/Albertsons)

Chains like Safeway and Albertsons sell a variety of basic grocery items under the Signature Select store brand. Their canned goods, soups, and frozen pizzas are surprisingly tasty, according to chefs. Over time, the brand has evolved, concentrating on better ingredients and flavor. Chefs who prepare meals for big parties or cater events where cost effectiveness is important respect it. When speed is required without compromising flavor, many people use Signature Select’s pasta sauces or sides.