4 Korean BBQ Chains Fueling the Meat Lover vs Vegan Wars

Korean BBQ has become a global favorite thanks to its sizzling grills, shareable dishes, and bold marinades, which draw both meat enthusiasts and plant-based diners. As Korean flavors spread worldwide, major chains are adapting fast, introducing menus that spark discussions about sustainability, protein choices, and what modern dining should look like. These shifts create friendly tension between those who crave classic grilled meats and those who want more ethical, plant-forward options, keeping the Korean BBQ scene dynamic and exciting.

1. Gen Korean BBQ House

Gen Korean BBQ House built its popularity on an all-you-can-eat format, offering a wide selection of marinated beef, pork, and chicken that appeals strongly to meat fans. In recent years, the chain has expanded its menu with plant-based proteins and vegetable sides, aiming to welcome groups with mixed dietary needs. This effort, while appreciated by vegans, also sparked debate among diners who feel the chain should stay focused on traditional meat grilling. Still, Gen continues balancing both sides with varied choices and flexible grill options.

2. K-pub Korean BBQ

K-pub became known for its casual, upbeat atmosphere and timed grilling packages that make Korean BBQ more accessible for newcomers. Its menu prioritizes classic cuts like beef short plate and pork belly, which attract meat lovers who enjoy customizable marinades and quick cooking. To meet evolving expectations, K-pub added tofu, mushrooms, and plant-based options, encouraging more inclusive dining. These additions sometimes fuel lighthearted conflict, as regulars prefer meat-heavy sets while plant-based diners push for even broader alternatives.

3. 678 Korean BBQ

Founded by a famous Korean entertainer, 678 maintains a strong focus on high-quality meats, particularly premium cuts like ribeye and brisket. This emphasis draws dedicated carnivores who appreciate craftsmanship and slow-marinated flavors. As global dietary trends shift, the chain introduced more vegetable dishes and vegan sides; however, its identity remains centered on meat, leading to friendly discussions among customers about tradition versus modern expectations. Despite these debates, its careful ingredient sourcing and attention to grill technique keep it popular worldwide.

4. BBQ Olive Chicken (Korean Fried-Style BBQ)

Although known mainly for Korean fried chicken, BBQ Olive Chicken plays a role in the broader Korean BBQ trend by shaping how diners think about protein choices. Its menu leans heavily into crispy chicken prepared with olive oil, making it a strong favorite for meat enthusiasts who enjoy bold seasoning and texture. In response to rising demand, the chain added plant-based fried options in some regions, creating mixed reactions among loyal customers. This contrast highlights the ongoing tension between indulgent meat dishes and lighter, ethical alternatives.